- PAPER MIC
- 9月26日
ブランド設立から5年目となる〈KUON〉が、直営店をオープン
「新しいものは古くなるけれど、美しいものはいつまでも美しい」をコンセプトに、１０シーズンとなった〈KUON〉が直営店をオープンする。コロナ渦の中、KUON藤原氏が考えていたことが、「信念をもって、真摯に、自分たちのやりたいことをやろう」、「真夏に嬉々としてコートを試着してもらえるブランドになるには」の２つだった。この２つを考えて出した結果が、「誰も答えを持っていない、先の見えない時代だからこそ、ぼくたちもまだまだ成長できる可能性がある」とKUON藤原氏がnoteで話しているように、直営店オープンへと行き着いた。〈KUON〉は100年以上前の古布「BORO」をはじめ、刺し子や裂き織り、藍染、泥染といった日本古来の伝統技術を現在のファッションへと進化させている素晴らしいブランドだ。その直営店ではリペアからオーダーメイドまで受け付けしてくれる、こだわり派にはたまらない環境となっている。
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